I’m a Senior Product Designer with over ten years of experience across product, branding, and editorial design. In recent years, my work has focused on end-to-end product design within subscription-based and SaaS environments, where clarity, scalability, and measurable impact are essential.

At Dogfy Diet, I led the redesign of the main product experience, raising the conversion funnel from 2.6% to 11.2% and improving retention through new subscription, pause, and account management flows. I collaborate closely with product, engineering, and business teams to shape strategy, clarify direction, and translate insights into solutions that drive performance.

My background in editorial design gives me a strong sense of hierarchy, storytelling, and craft, while my product experience allows me to balance user needs, business goals, and technical constraints. I believe in thoughtful systems, intentional design, and the power of cross-functional collaboration to build products that grow sustainably.